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Urban Golf Gear was founded in Oakland, California, after Tiger Woods shot to prominence in the late '90s. Months were spent developing the logo and materials for the ground-breaking new range of golf apparel. Because of its Californian influence, the range is instantly distinguished from today's typical golf gear by integrating style with urban hip-hop fashion.
"Young golfers will love the 'streetwise' look of the brand, while slightly older ones who aren't yet ready to join the 'wooly jumper brigade' will be able to look good and be cool on the course."
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